Branded by Erik Saelens

Author:Erik Saelens [Saelens, Erik]
Language: eng
Format: epub
Publisher: Brandhome publishing
Published: 2014-08-04T16:00:00+00:00

8. Ready, aim, fire

Starting the first week of January we launch plan FF (Frightened Flemings). I have Sas call Rogier, a successful advertising photographer who is devoting himself more and more to directing and film production. He has worked with and for Brandhome on several occasions, is thoroughly trustworthy, professional, fast, flexible and well organized, always working with a small permanent crew. No arrogance, no fast-talking, and coming from an Amsterdammer that means – yes, miracles can happen. The most important question for him is whether he has time. By translating his fantastic knowledge of photography into film production, he managed to avoid the worst of the economic crisis and now that the market is starting to show signs of life again, his agenda could well be full to overflowing. Good guess, because he is indeed in up to his neck in work. Can he shift something around? He’ll have a look. In the meantime we’ve told him it’s “only” fifty films. A piece of cake. “Huh, is that all? You’re not asking me to do some piddling little job again are you?” Dutch humor. He’ll start working on a production schedule and make us an offer, and if we can come to an agreement quickly, it should all work out. The N-VA in the meantime is selecting the people who will appear in front of the camera. That’s going well so we don’t worry about it. Now the question is whether it will be possible to film everything in a studio in Flanders, or whether we’ll have to go to Rogier’s studio in the Netherlands. That’s not going to be a picnic. It’s asking a lot to get people from, say, West Flanders or Limburg to drive to Amsterdam for a twenty-minute shoot. If we can avoid it, we should. The point is: we should be able to find a studio in Flanders, Brussels, or wherever. And damned if it doesn’t turn out the way I feared it would: we’re running up against those gutless wonders again. Small film studios, large film studios, photographers’ studios, independent studio spaces, even unused banqueting halls: “For the N-VA, you say? Right, right – and that’s for when? Ah, no, sorry, we’re completely booked, sorry ma’am, goodbye.” Sas is not a happy camper during these weeks. Just when we decided to go to Rogier’s studio – the mountain going to Muhammad instead of vice versa – there is a flicker of hope on the horizon. In Brussels a space has been found that is large enough and can be soundproofed. Later it will turn out that “soundproof” is a relative concept, but for now we’re happy to be able to keep moving forward. It’s paradoxical. No studio in Flanders will have us, and then we end up in Brussels. What an adventure. A trip through a war zone with the status quo on all fronts. I see my team and myself changing from this experience. We’re growing wiser….

How are things going with the scripts? They exist, but they’re not there yet.

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